Follow your interest with the help from Google (google alerts) !!!

There is something which interests you and always want to be updated with the latest information around that interest. The interest could be anything!!! It could be a product (say HTC mobiles, Samsung TV, car, or anything), an organization (e.g. yahoo, tata, google, etc...) OR even a human being like PM of a country, a states man or your friend or even your self!!! And want to be updated with any new info around it as it floats on web.

And you want to be automatically notified when new content from news, web, blogs, video and/or discussion groups matches a set of search terms on 'Google'. For instance you need to be updated by any new happening around 'Yahoo'. So, not to will email you any content related to yahoo daily / quaterly / weekly! And that is done by ....

Google Alerts is a content change detection and notification service, offered by the search engine company Google, that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service. Notifications can be sent by email, as a web feed, or displayed on the users’ iGoogle page. The service is available to the general public as an open beta release.
Google Alerts only provides content from Google's own search engine.
Currently there are six types of alerts sent when new content matches the search terms of the alert:
    Everything – (default setting) aggregates News, Web and Blogs

    News – sent when matching content makes it into the top ten results of a Google News search

    Web – sent when new web pages appear in the top twenty results for a Google Web search

    Blogs – sent when matching content appears in the top ten results of a Google Blog Search

    Video – sent when matching content appears in the top ten results of a Google video search

    Groups – sent when matching content appears in the top fifty results of a Google Groups search

Users determine the frequency of checks for new results. Three options are available: "once a day", "once a week", or "as it happens". These options set the maximum frequency of alerts and do not necessarily control how often they will receive alerts. Alerts are sent only if new content matches the user-selected search terms.

The first option, for example, means they will receive at most one alert email per day. The "as it happens" option can result in many alert emails per day, depending on the search.

Google Alerts are available in plain text as well as HTML. In October 2008 Google also made alerts available as RSS feeds.

are emails sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:
•    find out what is being said about their company or product.
•    monitor a developing news story.
•    keep up to date on a competitor or industry.
•    get the latest news on a celebrity or sports team.
•    find out what's being said about themselves.
Here's how it works:
    You enter a query that you're interested in.
    Google Alerts checks regularly to see if there are new results for your query.
    If there are new results, Google Alerts sends them to you in an email.

For general queries like [ football ], you can get a summary of the new results every day. For specific topics, like [ cardiovascular atherosclerosis ], you might not get an email every day, but you'll find out when something new and relevant is published

And its usage could be any thing from following or anything imaginable!!

•    Monitor a product: Enter a product name in quotes to receive a daily email with the latest news, blogs and web results about your product. Example: [ "Google Alerts" ]
•    Find out what's being said about you: Enter your full name in quotes to receive an email when news stories, blogs or web pages mention your name. Example: [ "Joe Bloggs" ]
•    If you have a common name, you can use negative terms to remove irrelevant results. For example, if you have the same name as a professional football player, try adding -football to your query. Example: [ "Joe Bloggs" -football ].
•    If you get a lot of results from a site that you aren't interested in, you can exclude results from that site. For example, if you don't want results from, add [ ] to your query. Example: [ "Joe Bloggs" ].
•    Keep up with the news: to get a daily email full of news on a topic you're interested in, enter the topic in quotes. Example: [ "global warming" ]
•    If you only want results from newspapers, change the "Type" field from "Everything" to "News".
•    If you want more results, use the "Email length" field to increase the number of results in each email.
•    If you want results as soon as possible, change the "How often" field from "once a day" to "as-it-happens". You may receive multiple emails per day with this setting


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