

Google Now is implemented as an aspect of the Google Search application. It recognizes repeated actions that a user performs on the device (common locations, repeated calendar appointments, search queries, etc.) to display more relevant information to the user in the form of "cards". The system leverages Google's Knowledge Graph project, a system used to assemble more detailed search results by analyzing their meaning and connections.
Specialized cards currently comprise:
Activity Summary (Walking and Biking)
Birthday
Events
Flights
Gmail: Events
Gmail: Flights
Gmail: Hotels
Gmail: Package Tracking
Gmail: Restaurants
Movies
News
Next Meeting
Photo Spot Nearby
Places
Public Alerts
Public Transit
Research Topics
Sports
Stocks
Traffic
Travel: Attractions Nearby
Travel: Time Back Home
Translate
Weather
Google and Apple both think they've got the magic to meet all those

Though both technologies are relatively young, both of these companies are investing a lot in the idea that your dependency on virtual assistants will continue to grow relative to the amount of time you spend with your phones and tablets.
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